FOR IMMEDIATE RELEASE
February 27, 2004

Media Contact:
Media Relations Manager
New Atlanta Communications, LLC
(678) 256-3011

BlueDragon Recognized as Leading Innovative Technology

BlueDragon Named Winner in the 2003 ColdFusion Developer's Journal Readers' Choice Awards

Alpharetta, GA - February 27, 2004 - New Atlanta Communications, a leading producer of advanced server-side technologies, has been awarded "Most Innovative CF Application" for the product BlueDragon in the 2003 ColdFusion Developer's Journal Readers' Choice Awards. The complete results of SYS-CON Media's 2003 ColdFusion Developer's Journal Readers' Choice Awards were released this week (www.sys-con.com).

BlueDragon is an innovative multi-platform product family for deploying ColdFusion® Markup Language (CFML) web applications. Deployment options range from BlueDragon Server, a standalone CFML application server, to any Java 2 Enterprise Edition (J2EE?) and Microsoft .NET application server.

"The recognition from ColdFusion Developer's Journal readers is a great independent validation of the progress companies like New Atlanta have made in their commitment to support the ColdFusion Markup Language," said Robert Diamond, Editor-in-Chief of ColdFusion Developer's Journal. "It also demonstrates that CFDJ's readers remain with their fingers on the pulse of all that is new and good, as well as all that is tried and true. It is this passion within the CFML development community that makes CFDJ the world's leading technical resource. These Readers' Choice Awards provide important recognition by and within that community for achievement and performance."

"We are excited to have won the product innovation category," said Vince Bonfanti, President and Co-founder of New Atlanta Communications. "This award reflects the incredible response we've received from the CFML community over the past year. BlueDragon sets the standard for multi-platform native deployment of CFML on the J2EE, .NET and Mac OS X platforms. We look forward to further increasing BlueDragon's momentum throughout 2004 and for many years beyond."

About New Atlanta

In over 70 countries around the world, over 11,000 corporate and individual customers rely on New Atlanta products for their server-side deployments.

New Atlanta Communications, LLC develops software products and technology and provides support services needed to deploy and administer dynamic web sites and web-enabled applications. The company's other products include: ServletExec®, a Java-based web application server that implements the Java Servlet API and JavaServer Pages (JSP) standards; and JTurbo®, a J2EE Certified Type 4 driver for connecting to Microsoft SQL Server.

New Atlanta's technical team is comprised of talented, experienced software engineers, and includes members of Sun Microsystems' Expert Groups for Java Servlet, JavaServer Pages and JDBC, which define Java specifications as part of the Java Community Process? (JCP). The team ensures New Atlanta's consistent, proven track record of delivering high performance, robust and reliable products that are easy to use and administer.

Founded in 1997, New Atlanta is a privately held company based in Alpharetta, Georgia (north metro Atlanta). For more information about New Atlanta, visit the company's web site at http://www.newatlanta.com or send email to info@newatlanta.com.

About SYS-CON Media

SYS-CON Media, listed in Inc 500 three years in a row as the fastest growing, privately held publishing company in America, is the world's leading publisher exclusively serving i-technology markets.

SYS-CON publications include:
Java Developer's Journal (www.JavaDevelopersJournal.com),
.NET Developer's Journal (www.DotNETDevelopersJournal.com),
Web Services Journal (www.WSJ2.com),
Wireless Business & Technology (www.WBT2.com),
XML-Journal (www.XML-Journal.com),
WebSphere Developer's Journal (www.WebSphereDevelopersJournal.com),
BEA WebLogic Developer's Journal (www.WeblogicDevelopersJournal.com),
ColdFusion Developer's Journal (www.ColdFusionJournal.com),
PowerBuilder Developer's Journal (www.PowerBuilderJournal.com),
Linux Business Week (www.LinuxBusinessWeek.com),
LinuxWorld Magazine (www.linuxworld.com), and MX Developer's Journal (www.MXDevelopersJournal.com).

Each month SYS-CON Media reaches over half a million i-technology professionals through its specialty journals, magazines, books, conferences, and the SYS-CON interactive portal with its 87 Web sites at www.sys-con.com.

BlueDragon?, ServletExec® and JTurbo® are trademarks of New Atlanta Communications, LLC. All rights reserved. Java and Java-based marks are trademarks of Sun Microsystems in the United States and other countries. ColdFusion® is a registered trademark of Macromedia® Inc., in the United States and/or other countries, and its use here does not imply the sponsorship, affiliation, or endorsement of Macromedia, Inc. All other trademarks are the property of their respective owners.