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FOR IMMEDIATE RELEASE
May 27, 2005

Media Contact:
Media Relations Manager
New Atlanta Communications, LLC
(678) 712-5075

New Atlanta Attains Microsoft Gold Certified Partner Status

Alpharetta, GA - May 27, 2005 - New Atlanta Communications, a leading producer of advanced server-side technologies, today announced it has attained Gold Certified status in the Microsoft Partner Program, recognizing New Atlanta's expertise and total impact in the technology marketplace. As a Gold Certified partner, New Atlanta has demonstrated expertise with Microsoft technologies and proven ability to meet customers' needs.

New Atlanta Further Distinguishes Itself by Earning a Microsoft Competency In ISV/Software Solutions

The Microsoft ISV/Software Solutions Competency recognizes the skill and focus partners bring to a particular solution set. Microsoft Gold Certified Partners that have obtained this competency have a successful record of developing and marketing packed software based on Microsoft technologies.

"Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities. They need to trust in someone that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies," said Allison Watson, vice president of the Worldwide Partner Sales and Marketing Group at Microsoft Corp. "Today, Microsoft recognizes New Atlanta Communications as a new Microsoft Gold Certified Partner for demonstrating its expertise in providing customer satisfaction with Microsoft products and technology."

"Solutions Competencies are an important way for Microsoft to better enable ISVs to meet customer needs," said Sanjay Parthasarathy, corporate vice president of the Platform Strategy & Partner Group at Microsoft. "They allow ISVs to keep and win customers with their deep knowledge of solutions-based Microsoft platform technologies. Microsoft has a long history of working closely with ISV partners to help deliver compelling solutions and applications to our mutual customers, and the Solutions Competencies are an important step in continuing to enhance ital relationships with ISVs worldwide."

"We are extremely pleased to have attained Gold Certified status in the Microsoft Partner Program. This allows us to clearly promote our expertise and relationship with Microsoft to our customers," said Daniel Ganter, Vice President of Sales & Marketing for New Atlanta. "The benefits provided through our Gold Certified status will allow us to continue to develop, enhance and deliver world-class Microsoft Windows and Microsoft .NET Framework based products like BlueDragon, ServletExec and JTurbo to our customers."

About New Atlanta

In over 70 countries around the world, over 11,000 corporate and individual customers rely on New Atlanta products for their server-side deployments.

New Atlanta Communications, LLC develops software products and technology and provides support services needed to deploy and administer dynamic web sites and web-enabled applications.

New Atlanta's founders are web-scripting technology leaders, successfully bringing three generations of web-scripting languages to market since 1995:

  1. Lasso - A cgi-based web-scripting language and runtime for publishing FileMaker Pro databases. Lasso was sold to Claris (now FileMaker, Inc.), a wholly owned subsidiary of Apple, in March of 1997 - becoming the FileMaker Pro 4.0 Web Companion. Over ten million licenses of FileMaker Pro have been sold since its initial release.
  2. ServletExec - A server-side Java based web-scripting language and runtime that implements the Java Servlet and JavaServer Pages (JSP) APIs. Tens of thousands of ServletExec licenses have been sold since its initial release in 1997.
  3. BlueDragon - A ColdFusion® Markup Language (CFML) runtime with native deployment and integration capabilities on both the Microsoft .NET and Java 2 Enterprise Edition (J2EE) platforms. BlueDragon is also delivered as a standalone server for turnkey CFML Server and VAR/OEM deployments, providing built-in CFML functionality and processing that can be easily and fully incorporated within any product or solution.

The company's other product JTurbo®, is a J2EE Certified Type 4 driver for connecting to Microsoft SQL Server.

Founded in 1997, New Atlanta is a privately held company based in Alpharetta, Georgia (north metro Atlanta). For more information about New Atlanta, visit the company's web site at http://www.newatlanta.com or send email to General Info.

BlueDragon™, ServletExec® and JTurbo® are trademarks of New Atlanta Communications, LLC. All rights reserved. The .NET Framework, SQL Server, Windows and Windows-based marks are trademarks of Microsoft® in the United States and other countries. ColdFusion® is a registered trademark of Macromedia® Inc., in the United States and/or other countries, and its use here does not imply the sponsorship, affiliation, or endorsement of Macromedia, Inc. All other trademarks are the property of their respective owners.

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