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FOR IMMEDIATE RELEASE
June 28, 2005

Media Contact:
Media Relations Manager
New Atlanta Communications, LLC
(678) 712-5075

BlueDragon Powers The #1 CFML Website!

MySpace chooses BlueDragon to run CFML applications as native .NET web applications.

Alpharetta, GA - June 28, 2005 - New Atlanta Communications, a leading developer of advanced server-side technologies, today announced that MySpace, Inc. has chosen its BlueDragon product to help manage the unprecedented growth of the popular social networking website MySpace.com. Millions of people worldwide use MySpace.com to create, customize and publish their own content - sharing photos, journals and interests within a dynamic and growing network of mutual friends.

MySpace.com received over 15.5 million unique visitors and received more than 7.5 billion page views in the month of May, making it the fifth busiest web domain according to the May 2005 Media Metrix Report by comScore. MySpace surpassed Hotmail in May to take the number five spot on the ranking behind Yahoo, MSN, Ebay and AOL. Previously, MySpace had surpassed Google in traffic volume in the April 2005 report.

MySpace.com relies heavily on the ColdFusion® Markup Language (CFML) to dynamically deliver custom content to its users - allowing MySpace engineers to rapidly introduce new features to their users. BlueDragon for the Microsoft .NET Framework now allows MySpace to retire their existing Macromedia® ColdFusion servers and redeploy these CFML applications as native .NET web applications.

Performance, reliability and scalability drive decision to standardize on Microsoft .NET

"Like many organizations today, MySpace relies on the rich functionality and productivity gains achieved by using the CFML web scripting language, but they also wanted to fully leverage the Microsoft .NET platform to maximize performance, reliability, and scalability of their web applications," said Vince Bonfanti, President of New Atlanta. "BlueDragon for the Microsoft .NET Framework allows them to do both - all while protecting their sizable existing investments in CFML applications and skill sets."

MySpace standardized on the Microsoft .NET Framework in order to better handle the large volume of traffic due to the ever-increasing popularity of its website. MySpace.com has grown to nearly 20 million users, and is adding over 80,000 new users each day.

"MySpace is switching to BlueDragon.NET to improve the performance and reliability of our CFML applications," said Aber Whitcomb, Chief Technology Officer at MySpace. "We've seen more efficient use of CPU resources under heavy load as a result of switching to BlueDragon.NET, and the reliability of BlueDragon.NET has been rock-solid."

Whitcomb further added, "Our existing CFML applications run perfectly on .NET thanks to BlueDragon. We have thousands of CFML templates containing hundreds of thousands of lines of CFML code, and they all now run natively on .NET. Compatibility with our existing ColdFusion servers has been outstanding."

New Atlanta and BlueDragon Certifications by Microsoft

BlueDragon has been awarded .NET Connected Logo certification for web services and is Certified for Windows Server 2003 by Microsoft. New Atlanta is also a Microsoft Gold Certified Partner and recently received the Microsoft ISV/Software Solutions Competency. Microsoft Gold Certified Partners that have obtained this competency have a successful record of developing and marketing packaged software based on Microsoft technologies.

MySpace and New Atlanta to co-present keynote address at the 7th Annual CFUnited Conference

MySpace and New Atlanta will be presenting the history of this success story in a keynote address to nearly 1,000 people at the 7th annual CFUnited (http://www.cfunited.com) conference being held in the Washington D.C. area later this week. New Atlanta is a gold-level sponsor at CFUnited, along with Microsoft and TeraTech. CFUnited has become world renown as the premier CFML technical conference.

About MySpace.com

MySpace.com is the premier lifestyle portal for networking online. By integrating web profiles, blogs, instant messaging, e-mail, music downloads, photo galleries, classified listings, events, groups, chat rooms and user forums, MySpace has created a connected community where users put their lives online. As the fifth ranked web domain in terms of page views, MySpace.com is the most widely-used and highly regarded site of its kind. MySpace.com is committed to providing the highest quality user experience and will continue to innovate with new features that allow its users to express their creativity and share their lives, both online and off, with their friends.

About New Atlanta

In over 70 countries around the world, over 11,000 corporate and individual customers rely on New Atlanta products for their server-side deployments.

New Atlanta develops software products and technology and provides support services needed to deploy and administer dynamic web sites and web-enabled applications.

New Atlanta's founders are web-scripting technology leaders, successfully bringing three generations of web-scripting languages to market since 1995:

  1. Lasso - A cgi-based web-scripting language and runtime for publishing FileMaker Pro databases. Lasso was sold to Claris (now FileMaker, Inc.), a wholly owned subsidiary of Apple, in March of 1997 - becoming the FileMaker Pro 4.0 Web Companion. Over ten million licenses of FileMaker Pro have been sold since its initial release.
  2. ServletExec - A server-side Java based web-scripting language and runtime that implements the Java Servlet and JavaServer Pages (JSP) APIs. Tens of thousands of ServletExec licenses have been sold since its initial release in 1997.
  3. BlueDragon - A ColdFusion® Markup Language (CFML) runtime with native deployment and integration capabilities on both the Microsoft .NET and Java 2 Enterprise Edition (J2EE) platforms. BlueDragon is also delivered as a standalone server for turnkey CFML Server and VAR/OEM deployments, providing built-in CFML functionality and processing that can be easily and fully incorporated within any product or solution.

The company's other product JTurbo®, is a J2EE Certified Type 4 driver for connecting to Microsoft SQL Server.

Founded in 1997, New Atlanta is a privately held company based in Alpharetta, Georgia (north metro Atlanta). For more information about New Atlanta, visit the company's web site at http://www.newatlanta.com or send email to General Info.

BlueDragon™, ServletExec® and JTurbo® are trademarks of New Atlanta Communications, LLC. All rights reserved. The .NET Framework, SQL Server, Windows and Windows-based marks are trademarks of Microsoft® in the United States and other countries. ColdFusion is a registered trademark of Macromedia® Inc., in the United States and/or other countries, and its use here does not imply the sponsorship, affiliation, or endorsement of Macromedia, Inc. All other trademarks are the property of their respective owners.

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