FOR IMMEDIATE RELEASE
March 29, 2007

Media Contact:
Media Relations Manager
New Atlanta Communications, LLC
(678) 712-5075

New Atlanta Announces New Edition and Competitive Upgrade Program for BlueDragon

Alpharetta, GA - March 29, 2007 - New Atlanta Communications, a leading producer of advanced server-side technologies, is pleased to announce a new .NET edition and a competitive upgrade program in conjunction with the release of the BlueDragon 7.0 product family for deploying ColdFusion® Markup Language (CFML) web applications.

Unparalleled Performance and Native Platform Support, now with unequalled pricing flexibility

BlueDragon is the only CFML engine with native deployment on both Java and Microsoft .NET based platforms. Deployment options range from BlueDragon Server, a standalone CFML application server, to any Java 2 Enterprise Edition (J2EE™) and Microsoft .NET application server.

For a limited time, customers now have three new options for making the switch to BlueDragon:

• BlueDragon.NET: Standard Edition
• Competitive License Upgrade
• Competitive Subscription Swap

"The new language innovations and deployment platform options in BlueDragon have drawn considerable interest throughout the CFML community worldwide," said Vince Bonfanti, President of New Atlanta. "In direct response to customer feedback, this new .NET edition of BlueDragon and these new pricing initiatives make it even easier to transition to BlueDragon from ColdFusion."

BlueDragon for the Microsoft .NET Framework: Standard Edition

The Standard Edition introduces per-server pricing model for .NET-based deployments. The Standard Edition runs on both the Web and Standard editions of Microsoft operating systems. Database access includes all non-enterprise versions of MS SQL Server, plus ODBC and MySQL.

Standard Edition deployment licenses are priced at $1,999 per single machine, with unlimited cpus and unlimited client access. For a typical 2-CPU server deployment, this new pricing represents over 66% in savings over the Enterprise Edition of BlueDragon.

The Enterprise Edition runs on all Microsoft operating systems, including Windows Enterprise editions. Database access includes all versions of MS SQL Server, Oracle and Sybase, in addition to ODBC and MySQL. Enterprise Edition deployment licenses are priced for a single machine, starting at $2999 per-CPU, with unlimited client access.

For further details, please refer to our website.

Competitive License Upgrade Program

For a limited time, New Atlanta is offering the ability for customers to trade-in their existing Coldfusion license keys for BlueDragon license keys at special competitive upgrade pricing (discounts of up to 50% of current list pricing).

Competitive Upgrade Pricing
Have:	Need:	Price:
CF5/MX Standard (2-CPU)	BlueDragon JX	$449
	BlueDragon JX + 2Yr Subscription	$809
	BlueDragon .NET Standard	$1,349
	BlueDragon .NET Std + 2Yr Subscription	$2,149
	BlueDragon .NET Enterprise	$5,349
	BlueDragon .NET Ent + 2Yr Subscription	$7,749
	BlueDragon J2EE	$5,349
	BlueDragon J2EE + 2Yr Subscription	$7,749
CF5/MX Enterprise (2-CPU)	BlueDragon .NET Enterprise	$2,999
	BlueDragon .NET Ent + 2Yr Subscription	$5,399
	BlueDragon J2EE	$2,999
	BlueDragon J2EE + 2Yr Subscription	$5,399

Limitations: One 2-cpu machine per organization. Transfer of valid CF5/MX license required. Call or email New Atlanta Sales for details and purchasing.

Competitive License Subscription Transfer Program

For a limited time, New Atlanta is offering the ability for customers to trade-in their existing Coldfusion license keys with valid subscription to BlueDragon license keys at current BlueDragon subscription rates (discounts of up to 72% of current list pricing).

Competitive Subscription Transfer Pricing
Have:	Need:	Price:
CF5/MX Standard (2-CPU)	BlueDragon JX + 2Yr Subscription	$499
CF5/MX Enterprise (2-CPU)	BlueDragon .NET Enterprise + 2Yr Subscription	$2,399
	BlueDragon J2EE + 2Yr Subscription	$2,399

Limitations: One 2-cpu machine per organization. Transfer of valid CF5/MX license required. Call or email New Atlanta Sales for details and purchasing.

General BlueDragon Pricing and Availability

Evaluation, development, and testing with all versions of BlueDragon 7.0 is free. BlueDragon deployment server pricing, with unlimited clients for:

• BlueDragon 7.0 Server: is FREE;
• BlueDragon 7.0 Server JX: $899 per server;
• BlueDragon 7.0 for J2EE Application Servers: beginning at $2,999 for a single CPU server machine; and
• BlueDragon for the Microsoft .NET Framework: NEW Standard edition beginning at $1,999 per server machine, and Enterprise edition beginning at $2,999 for a single CPU server machine.

About New Atlanta

In over 85 countries around the world, over 14,000 corporate and individual customers rely on New Atlanta products for their server-side deployments.

New Atlanta develops software products and technology and provides support services needed to deploy and administer dynamic web sites and web-enabled applications.

New Atlanta's founders are web-scripting technology leaders, successfully bringing three generations of web-scripting languages to market since 1995:

1. Lasso - A cgi-based web-scripting language and runtime for publishing FileMaker Pro databases. Lasso was sold to Claris (now FileMaker, Inc.), a wholly owned subsidiary of Apple, in March of 1997 - becoming the FileMaker Pro 4.0 Web Companion. Over ten million licenses of FileMaker Pro have been sold since its initial release.
2. ServletExec - A server-side Java based web-scripting language and runtime that implements the Java Servlet and JavaServer Pages (JSP) APIs. Tens of thousands of ServletExec licenses have been sold since its initial release in 1997.
3. BlueDragon - A ColdFusion® Markup Language (CFML) runtime with native deployment and integration capabilities on both the Microsoft .NET and Java 2 Enterprise Edition (J2EE) platforms. BlueDragon is also delivered as a standalone server for turnkey CFML Server and VAR/OEM deployments, providing built-in CFML functionality and processing that can be easily and fully incorporated within any product or solution.

The company's other product JTurbo®, is a J2EE Certified Type 4 driver for connecting to Microsoft SQL Server.

Founded in 1997, New Atlanta is a privately held company based in Alpharetta, Georgia (north metro Atlanta). For more information about New Atlanta, visit the company's web site at http://www.newatlanta.com or send email to General Info.

BlueDragon™, ServletExec® and JTurbo® are trademarks of New Atlanta Communications, LLC. All rights reserved. ColdFusion is a registered trademark of Adobe® Inc., in the United States and/or other countries, and its use here does not imply the sponsorship, affiliation, or endorsement of Adobe, Inc. All other trademarks are the property of their respective owners.